Marketing Your Business on a Shoestring

By | August 3, 2017

Online Marketing; your best bet.
In this Internet era, Just about everyone can gain access to the Internet through their home computer from anywhere in the world. If you are thinking of ways to market art work on a Shoestring, look no further than your computer and internet connection to start the online marketing of your art work.

All you have to do is to set up a blog on any of the free blogging services like Blogger or Blogspot, and off you go. Next, consistently update your blog with unique contents of your work. An important first step is to sign up for a Google Adsense account that will enable you to monetize your blog by placing Google ads. Quite simply, you get paid when visitors click on these ads. Besides updating your blog, you must work on driving more traffic to your blog. A golden rule to observe at all times is never click on your ads to avoid getting your Google Adsense account banned.

If you want to sell your art work online, then you need to have a professional website built. First, buy a domain name that is related to your style of art, then get hosting set up along with your site so you can install a shopping cart. The cost for the domain name and hosting is relatively small and is likely the only investment you will need to get started.

You would have realized here that ideas are aplenty, but a business does not thrive on ideas alone. The fact is, you have to target visitors or customers and expand your capacity to sell. No doubt, to be successful in any online business depends on strategizing the marketing of your art work for a high volume of traffic and sales conversions. There are various free marketing strategies and techniques already in place to research and try out, but you will need to put in your time and effort to make these work for you.

You can also market your art work through networking. If you have setup a blog relating to your business or an online store you can spread the news through social media, which can subsequently go viral over time. Alternatively, you can enroll in any trade association relating to your art and be active in local events that they organize. By this approach, you will be able to promote your art work to all the members of the association.

In regards to your website, you need to optimize it through search engine optimization (SEO) so that your domain can be easily located whenever a person makes a relevant search using a search engine. Putting keywords into the title and subtitle texts, as well as sparingly in the content can achieve this. Your website should also have an option for visitors to sign-up for newsletters so that you can email subscribers whenever you want to update them on new product launches and offers.

Marketing your art work on a shoestring budget is not that complex, it just requires a little elbow grease. In fact, many people have gone from broke to making millions with their online business. You too can achieve this by staying focused on your tasks, keeping steadfast vision and perseverance while maintaining a positive attitude.